Whatever it takes
Alberta Fire Chiefs Association
Your carbon monoxide alarm is the most ignored device in your home.
In order to get Abertans to start testing their alarms more often, we decided to make them unignorable.
We sent a direct mail piece out to 400,000 Albertans that explained the issue and came with googly eye stickers that you put on your own device to all attention to it.
Agency: ZGM | 2020
CD: Kurt Beaudoin
ACD: Scott Steele
Copywriter: Pavan Meshram
Photography: Adrien Veczan
RECOGNITION
2021 Anvil Award, Fearless Client
2020 ACE Award, Direct Marketing
2020 ACE Distinction, Not for Profit Ad Single