Burnt Christmas Tree
ZGM 2023 Holiday Card
This year, Albertans experienced a record-breaking wildfire season. As a symbol of hope for those affected, we put up a burnt Christmas tree—and then we decorated it.
Agency: ZGM | 2023
Copywriter: Sophia Storti
Video & Photo: Cooper & O’Hara
RECOGNITION
2023 ACE Distinction, Advertising Industry Self-Promotion