Rally Social Room
After 25 years, an iconic bar in a historic building closed its doors due to the pandemic.
Rally Social Room came in to take its place,
combining party with ping pong for 18–24 year olds.
After two years of pandemic restrictions, young Edmontonians had pent up energy to get out and connect with friends again.
From the moment they arrived, young people knew Rally was the place to let their inner party animal out.
Agency: ZGM | 2022
Art Director + Illustration Duo: Nicola Pringle & I
Copywriter: Ryan Kenny
CD: Kurt Beaudoin
Accounts: Salina Halibi, Sophie McMillan, Sofiya Timoshchenko
Photographer: Cooper & O’Hara
RECOGNITION
2023 RGD Branding Award, Environmental / Experiential
102nd ADC Awards Shortlist, Illustration - Partnership / Coproduction
2023 Applied Arts - Design, Complete Environment Design
2023 Applied Arts - Illustration, Environmental Illustration Series
2023 Anvil Award, Permanent Branded Environment
2023 Anvil Merit, Illustration Series
2022 ACE Award, Art Direction (Nominated category)
2022 ACE Award, Permanent Branded Environment
2022 ACE Award, Advertising Campaign under $50k
2022 ACE Award, Craft Illustration - Mural Series
2022 ACE Award, Craft Illustration - Brand Illustrations
2022 ACE Distinction, Guerilla / Non-Traditional