Wasted Harvest
Canada Globe & Mail Young Lions + Real Work
Second Harvest
Our Bronze win has been feeling pretty golden ✨
Second Harvest wants to drive awareness to Canada’s devastating food waste problem, so we showed a person using trash pickers to “harvest” fresh produce—representing how nearly 60% of food produced for Canadians is wasted.
After my partner, Sophia Storti and I, won Bronze at the Young Lions Competition, we were contacted by Second Harvest. They loved our ad. We’ve been lucky to partner with them to turn our original print ad into a campaign across print in the Globe & Mail, OOH, a national :30 TV PSA, and other video placements.
*No food was wasted in the production of this ad.
Agency: ZGM | 2024
Copywriter: Sophia Storti
Account Manager: Emery Mindana
Videographer: Cooper & O’Hara
PRESS:
Strategy Online: Alberta Young Lions qualifier spot picked up by Second Harvest
The Globe and Mail: The 2024 Young Lions Canadian Competition Announces the Creative Categories Shortlisted Teams